This guide to handling customer complaints discusses why it is in business's interest to give a high priority to effective complaint management. It recommends practical procedures for reviewing and resolving customer complaints and for using them as management and marketing tools.
This study was conducted by the American government in co-operation with over 50 private companies. It provides practical lessons learned and measurements you can use to evaluate your own policies and procedures related to customer complaint handling.
The objective of the Guide is to assist businesses and industry associations contemplating Consumer Complaints Management initiatives, and those that have initiatives in place but wish to consider ways of improving them.
This series of "How-to" articles has been designed to assist organizations with in the development of a business case for "customer centric" complaint handling and customer service policies.