How to Handle Customer Complaints:

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Customer Complaints Handling Seminars

Start handling customer complaints in a way that improves customer loyalty by calling 1-800-465-6089 to register for a workshop today.

The Seminar Leader

Ray Gerard is noted as the ‘high-energy’ speaker who captivates his audiences and makes learning a lasting experience. As a former Vice President of a large multi-national organization he is able to offer practical advice on what works and what doesn’t.

Ray is widely considered as an expert in the areas of Business Development, Handling of Customer Complaints, Customer Service, and Customer Win-Back strategies. He works with companies that are dedicated to exceeding customer expectations and increasing repeat and referral business.

How to Choose the Right Complaint Management Technology

Give your employees and partners the tools required to surpass customer expectations and build a reputation for service. Modern workflow software makes it easy to communicate customer issues across the organization and ensure nothing falls through the cracks.

• Understand key system evaluation criteria
• Understand resources required to implement and support a system
• Learn to create customer centric processes
• Establish systemic root cause of customer dissatisfaction
• Implement corrective actions

Handling Customer Complaints to Increase Loyalty

Research shows that by properly handling customer complaints you can not only recover from customer complaints but also improve loyalty. Of customers who register a complaint, 54-70% will buy again if their complaint is resolved. It is clear proper handling of customer complaints will give you the competitive edge.

• Convert occasional users to loyal customers
• Understand why customers are leaving and how you can turn them around
• Your #1 marketing tool is your customer base. Learn how to increase referrals, repeat business, and positive word of mouth.
• Improve product or service performance using accurate and unfiltered customer feedback
• Identify and focus on the right customers
• Build a loyalty culture, not just a loyalty program

Data Collection Techniques to Increase the Value of Customer Feedback

Most customer feedback goes unused for a multitude of reasons. Learn data collection techniques that will transform meaningless data into powerful customer feedback that will have a positive financial impact on your business.

• Learn how to handle and categorize customer complaints, service requests and other feedback for results
• Understanding the power of rules based data collection
• Understand how data collection techniques can maximize profit and allow managers to focus in on the critical few
• Root Cause analysis focused on establishing meaningful bottom line financial results

Customer Retention Strategies for a Competitive Advantage

Your ability to acquire and retain customers is vital to your organization's long-term success. Understand how to maximize your relationship without acquiring an expensive full scale CRM system.

• The power of customer retention
• How to measure the value of customers
• How to recover lost customers with effective win-back strategies
• Tools & techniques available to boost customer retention
• The cost of losing customers
• The cost of replacing lost customers

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