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Lights, Camera, Action: Leading Theatre Chain Implements i-Sight Case Management Software

OTTAWA, Canada – May 24, 2004 – Customer Expressions, a leading provider of case management software and corrective action (CAPA) management solutions, today announced that Pacific Theatres and ArcLight Cinemas of Los Angeles, CA, has selected the i-Sight case management system and has gone live with the ArcLight Cinemas Hollywood pilot project. After the rollout is complete, i-Sight will enable the theatre companies to more effectively gather, respond and learn from customer feedback related to all aspects of their operations.

Founded in 1946, Pacific Theatres Corporation is one of America’s leading regional movie exhibition companies, with more than 400 screens in California and Hawaii. Its sister company, ArcLight Cinemas’ Hollywood location hosts many of Hollywood’s biggest movie premieres and has been hailed by the Los Angeles Times as having “the best screens, best sound, best popcorn” to see a film in the greater Los Angeles area. ArcLight’s amenities include reserved seating, no commercials, print at home online ticketing with no surcharge, a café bar and gift shop.

“Unsurpassed quality and service that exceeds our customers’ expectations are essential ingredients in our success,” said Carol Hofmann, Vice President, Information Technology for Decurion Corporation. “By implementing the i-Sight solution, we have further enhanced our ability to respond to customer input and to continuously improve the quality of the movie-going experience.”

ArcLight Cinemas is using the web-based i-Sight solution to gather real-time feedback from theatre patrons regarding their experiences. Requests will then be forwarded automatically, for prompt resolution, to the appropriate staff member depending on the nature of the feedback or suggestion.

“When it comes to customer service, organizations such as Pacific Theatres and ArcLight Cinemas are second to none,” said Joe Gerard, VP Sales & Marketing, Customer Expressions. “We are delighted by their decision to implement i-Sight in their operations because it demonstrates once again that our solution is truly best-in-class.”

About Pacific Theatres
Founded in 1946 by William R. Forman, Pacific Theatres currently operates more than 400 walk-in and drive-in screens throughout California and Hawaii, including ArcLight Cinemas Hollywood, Los Angeles’ pre-eminent cinema complex. The company also owns and manages drive-in theaters, retail centers, office buildings, a business park, self-storage facilities, and ancillary businesses such as swap meets, family fun centers, and a bowling center.

About ArcLight Cinemas
ArcLight Cinemas represents a new evolution in the movie going experience. Created and opened by Pacific Theatres in the spring of 2002, the beautifully designed facility offers an unprecedented combination of technology, amenities, comfort, and customer service for the discerning movie lover, connecting them with films and filmmaking. Its 14 state-of-the-art “black box” auditoriums and the historic Cinerama Dome immerse guests in the experience of big screen-big sound presentations of current blockbusters to guest speaker series, film festivals and retrospectives. From the minute they enter the property to the moment they sit in their guaranteed reserved seats, guests enjoy an attention to detail unheard of in the industry. Online advance ticketing is easy and guests can pre-print their tickets at home, making time to enjoy the other amenities available at the facility. On-site ticketing is also available, of course, and guests appreciate the ArcLight policies of no in-theater advertising and no seating during the feature presentation. The experience extends to a fashionable and flourishing bar café and a diverse and fun collection of cinema-focused items in its gift shop located in the lobby, as well as revolving exhibits throughout the complex. ArcLight also offers a free membership program with purchasing rewards as well as advanced information and member-only offers and events. ArcLight Hollywood is the first application of the new concept and is located adjacent to and includes the historic Cinerama Dome on Sunset Boulevard. ArcLight is located at 6360 W. Sunset Boulevard, between Vine and Ivar.

About Customer Expressions
Based in Ottawa, Canada, Customer Expressions(www.customerexpressions.com) is a leading provider of web-based case management solutions for regulators and enterprises focused on quality assurance and customer service. Customer Expressions has gained an international reputation for best-in-class software that enables managers to improve customer retention and profitability. The privately held firm provides i-Sight, integrated case management software for complaint handling, corrective and preventive action management (CAPA Management), compliance monitoring, and other business processes that require case management.

For further information, please contact:
Joe Gerard, Vice-President, Sales & Marketing
800-465-6089 or media@customerexpressions.com


"By implementing the i-Sight solution, we have further enhanced our ability torespond to customer input and to continuously improve the quality of the movie-going experience."

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